I supported Irca Group in the full creation of its recipe booklet for the 2025 summer season, handling the graphic design,layout, and photographic retouching for this publication. Inspired by the Italian Aperitivo spirit, the project highlights a selection of sweet and savory snacking recipes created for artisan bakers, by the Chefs Joël Defives (Meilleur Ouvrier de France Boulanger 2004) and Christophe Domange (World Champion of Ice Desserts 2018).
The goal was to design a booklet that felt both aesthetic, clear, and inspiring, one that could showcase the products, emphasize the sunny seasonality of the recipes, and support the development of a distinctive offer for artisan professionals.
The graphic approach relied on a carefully crafted composition, smooth readability, and appetizing visual treatment, turning this booklet into a genuine tool for inspiration and brand enhancement, one that could truly stand out from the competition while preserving the Group’s essential visual codes.
